Dealer Resources

Event-Based Marketing

Event-based marketing is a common means to promote your product or service. An event can be anything from a sale to an open house or an email incentive. To use event-based marketing for your stationery dealership, you’ll need to plan three important criteria:

A timetable. Events must have a definite starting and ending date. The primary benefit of event-based marketing is to cause the customer to make a purchasing decision within a certain timeframe. For instance, if you are conducting a one-day sale, it’s necessary for the customer to purchase your stationery on that one day to realize a savings.

An incentive. Events must include a reason for the customer to make a purchase within the given timeframe. For an open house event, it may simply be an opportunity to see you and talk in person–or you may also offer a savings or gift to the customer based on their purchase.

An awareness. Customers must be aware of your event. You can promote an event by mail, email, flyers, word-of-mouth, phone calls, advertising in local publications, or a host of other media options.

Planning a Marketing Event

When planning any event-based marketing, answer these few simple questions to help determine a plan so that you will realize new and increased sales from your effort:

• What kind of event will I have, and when will it be (timetable)?
• What is the reason customers will want to participate in my event (incentive)?
• How will customers find out about my event (awareness)?

PrintsWell, Inc. Event-Based Marketing

PrintsWell, Inc. provides our dealers with ideas and incentives for event-based marketing. This includes suggestions for a Stationery Party, an in-person event you can conduct in a home or store. You’ll also find periodic sales offered companywide, where we will reduce your dealer cost on certain items at certain times so that you can pass those savings on to your customers as a purchasing incentive.