Dealer Resources

Dealer Tips

View Past Issues of our Dealer Tips Publicaton:
Dealer Tips Issue #1: Basic Social Media Marketing

Event Based Marketing

Event-based marketing is a common means to promote your product or service. An event can be anything from a sale to an open house or an email incentive. To use event-based marketing for your stationery dealership, you’ll need to plan three important criteria. Read article…

Simple Ways to Use PR For Your Business

Big businesses often hire Public Relations firms (PR firms) to promote their businesses to the various news media outlets. Even without a big “publicity budget,” you can do some PR on your own, and reap the benefits that free publicity can bring. Read article…

Start a Blog

Building your online business by increasing traffic to your web site can be accomplished in several ways. Among the most practical, simple and straightforward is starting a blog. Read article…

Earning More In Tough Times

You don’t have to watch the nightly news to know that the U.S. economy is going through a challenging period right now. As a stationery retailer, you’ve probably already wrestled with questions like, “How bad is this going to get?” and, more likely, “How do I keep my business profitable in this economic climate?” While we’re by no means experts on the economy, we’d like to offer you a few encouraging suggestions. Read article…

Hosting a Stationery Party

Having a party to sell your stationery is a delightful way to accomplish more than one goal for your business. By having a party, you create the opportunity to increase your customer base, resulting in more sales. Also, it is a way to develop a relationship with your customers. Party events can be utilized by both retail store and home studio dealers. Read article…